Senior Consultant

PR Practitioner

Position Profile

　　A Senior Consultant serves as a primary day-to-day client contact. They provide support to multiple account teams, and manage the flow of work and information to account team. Senior Consultants must maintain a thorough understanding of client’s business and industry, and understand how to translate that knowledge into solid public relations and public affairs counsel to different levels of client contacts. S/he will help to interpret and implement strategic plans for clients in conjunction with other team members. A Senior Consultant’s focus is on developing proficiency and the necessary skill set to become a successful PR and PA practitioner.

　　Primary Responsibilities

　　Client

　　§ Serve as key day-to-day client contact

　　§ Develop client budgets

　　§ Plan and implement programmes; forecast and manage budgets, profitability and receivables for new and existing clients

　　§ Manage multiple projects for various clients from concept to completion on time and within budget

　　§ Meet with clients as a senior consultancy representative; make presentations to clients and run meetings with clients

　　§ Proactively generates new ideas and opportunities to ensure client program success

　　§ Provide client counsel on tactical matters, linked to strategic plans

　　§ Conduct and manage the flow of research necessary to analyze client issues

　　§ Develop client presentations

　　Media and Government Relations

　　§ Draft media relations materials

　　§ Qualify media inquires

　　§ Pitch clients’ top-tier and other media

　　§ Generate story ideas and topic angles

　　§ Sound understanding of industry issues that directly and indirectly affect the client

　　§ Design media strategy; identify media trends; place stories and arrange media interviews; conduct media training

　　§ Generate ideas for media outreach and pitch efforts

　　§ Map and analyze government stakeholders

　　§ Outreach to government agencies and contacts for background briefings

　　§ Plan and arrange government informal or formal meetings with client

　　§ Develop deep knowledge of and participate in trade shows

　　§ Manage speaker’s bureau activities

　　§ Manage external vendors

　　Writing

　　§ Develop proposals, releases, research paper, customer profiles, bylined articles and other press or PA materials

　　§ Proof and edit client related documents as needed

　　§ Supervise staff in the areas of writing and editing as necessary

　　§ Contribute to the development of strategic client plans

　　Team Participation

　　§ Show potential leadership skills and supervise junior staff members

　　§ Serve as a role model to other team members

　　§ Provide objective input at Account Review meetings

　　§ Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines

　　§ Contribute to work plan of junior team members

　　§ Add to performance review reports

　　§ Train junior team members on public relations tactics

　　§ Serve on internal committees; conduct in-house training sessions.

　　§ Actively participate in agency development and assist with new business

　　§ Continually update manager on progress of activities

　　§ Talk intelligently about agency at internal and external meeting and industry functions

　　Administrative Support

　　§ Cross-reference, approve, and forward invoices to the Accounting Department

　　§ Supervise reports on monthly client billing process

　　§ Track/enter time with precision and on a day-to-day basis

　　§ Assist in account budgeting recommendations

　　§ Perform other administrative tasks as assigned

　　Success Factors

　　§ Management experience

　　§ Knowledge of politics, economics and Chinese society

　　§ Excellent oral and written business communication skills

　　§ Established skills in planning and crisis communication

　　§ Shows ability to lead projects independently and interact with clients strategically

　　§ Aptitude for financial analysis

　　§ Can work independently and within a team

　　§ Proven media and researching skills

　　§ Demonstrates potential to lead multiple accounts and interact with senior level clients

　　§ Can anticipate client and team needs

　　§ Can complete challenging projects within set parameters

　　§ Exceptional judgment when working with team members, client contacts and vendors

　　§ Commitment and dedication to the agency’s success as well as individual career

　　§ Attention to detail and quality

　　§ Can solve problems

　　§ Proficient in Microsoft Suite, Internet, on-line services

　　Emailaddress :xfjiang@northheadcomms.com, accounts@northheadcomms.com

　　For more information, please visit our website :www.northhead.com